India and its love for Black Dog Scotch

Going by the history books, India is a land ruled by many kings at different points in time. We are a bunch of people who like royal, lavish and premium life. The lifestyle in tier-2 and tier-3 cities are changing as well, may be not fast as the ones in the Metros. The rise of numbers in upper middle class is evident, and the lifestyle changes with this.

Lifestyle consists of many aspects. As people develop a sense of fine taste for fashion, home decor, food how can they leave behind the taste for fine spirits. Whisky has been a popular choice of drink for Indians, and in it, Scotch is the preferred one. Now, there's this one brand which strikes in everyone's mind when they hear the name Scotch, yes you guessed it right. Black Dog. United Spirits Limited's Black Dog is the Scotch to attain the highest growth in 5 years span, that of a whooping 49%. When all other blended scotch are under heavy pressure of not meeting its sales demands, the worry for Black Dog has been for the opposite reason. To replenish their counters in a quick time.

A move that has scored good for Black Dog is their approach and mindset to serve a premium drink and ensure quality and taste is not compromised.Sandeep Arora, director of liquor consultancy firm Spiritual Luxury Living, said, "USL invested in premiumizing Black Dog. Rather than just placing the product on retail shelves, the company took an account management approach and created a huge buzz around the brand." And adding another fact to this is India consumes a staggering 2.5 million cases annually, of which 1.7 million cases are bottled-in-India. The love for Black Dog Scotch in India is immense and it will increase even more now with the addition of the Black Dog Triple Gold Reserve (TGR) to its family of products along with Black Dog Black Reserve blended Scotch, Black Dog Gold Reserve (12 Years) blended Scotch, Black Dog 18 Year old blended Scotch, Black Dog Quintessence (Aged 21 Years) Blended Scotch Whisky.