Friday 13 June 2014

Blu-O A complete entertainment package


We all recognise Blu-o for its vast bowling lanes, awesome ambiance with pumping Music. If that was not enough for pulling the fun loving crowd inside bluO, the think tank has come up with some cool additions to expand the fun filled offerings. The Mantra seems to be we have the modern indoor sports covered under one roof. The latest adiitions have a pull of gravity towards them.

You enter bluO with your group and there is a sense of competition amongst your group of friends, like in many sports. Entertainment is unlimited in bluO and man has never complained of too much entertainment. People today are looking for different kinds of entertainment apart from the usual movies and picnics. Outdoor events range from trekking, horse riding to dirt biking and kart racing. Bowling has been one of the indoor sports which Indians are leaning towards, as it is a fun filled event, one game gets completed in an hour, its new for most of us and importantly it is enjoyed by all.


Cuisines from around the world
Not compromising on ‘more’, bluO offers a wide range of delectable delights that include delicacies from across the globe to relish on, which are suitable for adults & kids with specific preference. bluO is well provisioned with a bar that stocks both international and domestic liquors. It also houses some choicest wines. Customers can feel free to partake of either non/alcoholic beverage as per their requirements.

“Inkredible Tattoo”- Tattoo Lounge for all enthusiasts 
The Tattoo Lounge has been introduced as a part of integral services of bluO defining the more of “Bowling and More”. The intent is to build an attitude and connect well with our target group; experimental, adventurous, sporty, sexy, edgy, non-conventional…all blended in one! The concept should propel the patrons to dare and create the impulse to go for a permanent/ temporary tattoo to define one’s personality.

Race Tantra- F1 Racing Lounge
The Formula One Racing Lounge at bluO Bangalore as a part of integral services of bluO. The intent is to build an attitude and connect well with our target group; Sportiness, adventure, fun in alternative forms a part of lifestyle for today’s generation.


We had a chance to speak to Vishal Sawhney, Country Head & COO, PVR bluO. He is a seasoned professional with over 18 years of experience. He is responsible for managing Operations, Business Development & Projects and Sales & Marketing for bluO. His last stint was with the Landmark Group officiating in the capacity of President where he led the verticals of Entertainment Centres, F&B and Fitness. He has also worked with organizations such as Devyani, Round the Clock Stores and brands like Funcity, Krispy Kreme, Gloria Jean’s Coffee and Yellow Chilli. His professional tenure spans companies in Middle East and the United States besides his extensive experience in India.

About PVR bluO:
The largest ever Entertainment Company in the country, PVR has partnered with the Cineplex Group of Thailand to bring to India bluO, India’s biggest bowling chain with 135 cosmic lanes. A one of its kind entertainment concept in India, simply speaking what T-20 has done to the sport of cricket in India, bluO has done the same for the sport of bowling. In other words, bluO is a perfect concoction of bowling, world cuisine, live music and fun concepts coming together. Bowling at bluO is not just a game but a game that has been brought to consumers as per all international standards and guidelines. The bowling lanes, the weight of the balls, bowling shoes and trainers present at bluO ensure a seamless bowling experience and assorted entertainment. bluO has multiple options for family entertainment like Karaoke, dart games, etc. which makes it an ideal destination to bond, de-stress and rejuvenate, bluO serves as the perfect host to corporate parties, theme & kitty parties, birthdays & anniversaries as well as get-togethers. PVR bluO currently has bowling centres in Gurgaon, Bangalore, Pune and Chandigarh.

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